Kind Words
Dawn helped me gain clarity and focus for my website content. She provided valuable insight, practical advice and was wonderful to work with.
— Fun, Fearless And Thriving, Toronto, Ontario
Author Archives: Dawn
Google’s keyword tool for focused seo web copy
A keyword tool will help you to identify key words and phrases that potential customers, readers or clients use in Google search to find your products and services. There are several keyword tools on the web. I’ve used a few … Continue reading
Creating remarkable web copy – Toronto WordPress MeetUp group presentation
Yesterday I enjoyed presenting to a group of about 30 members of the Toronto WordPress MeetUp group. One reason I look forward to this MeetUp group is the sharing of ideas and information. And I love the Network Orange meeting … Continue reading
Posted in Lead Story
Tagged blogging, marketing copy, seo copywriting Toronto, web content, web writing, WordPress
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Feedburner and burning a feed
What is Feedburner? Feedburner is a Google service for bloggers or anyone who publishes content online. Feedburner delivers your new posts and updates to your subscribers via email or via Google Reader (or other readers). Feedburner provides another way to … Continue reading
Keywords for better Search Engine Results
A while back, I wrote about tactics that draw and keep your website audience. One tactic I mentioned was using keywords within your website. Using keywords effectively in your website or blog will increase your visibility in search engine results … Continue reading
Thinking of Going Mobile in 2012?
When I say going mobile, I am not talking about getting a smartphone or a tablet. I’m talking about making your website mobile friendly – for smart phones or tablets. Smartphone and tablet technology are changing the way that people access the web. You can make sure that you’re not losing the mobile market by installing a WordPress plugin. Continue reading
Posted in Lead Story, Social Media Content
Tagged Mobile, Social Media Content, web content
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WordPress Toronto Evening @ The Sorrel Restaurant, Yorkville
Last night, WordPress VIP hosted the Toronto WordPress community in downtown Toronto. (Thank you WordPress VIP!). We celebrated WordPress with one of its founders – Matt Mullenweg. Listening to Matt speak last night and then doing a little bit of reading … Continue reading
Dropbox: A web tool to simplify life
Dropbox will help you de-clutter your Inbox. Instead of emailing attachments to clients friends or family, why not use Dropbox to share documents, photos and other large files. Dropbox is great for storing your website backups. Another great feature of Dropbox is that when you invite friends to Dropbox, you’re rewarded with BONUS space – up to 8 Mgs. worth. Now that’s a life simplifier, don’t you think? Continue reading
Sweden’s Twitter Experiment
Before Christmas, I was alerted to a story in the Globe and Mail about Sweden’s decision to invite citizens to tweet from the national Twitter account on behalf of Sweden (link posted at the end of my article). The national … Continue reading
How to write magnetic web copy
When it comes to the web and web copy, we don’t follow our mother’s advice – “Don’t judge a book by its cover.” That little ditty was a warning to avoid jumping to conclusions upon first meeting of anything or … Continue reading
Draw and keep your website audience with 4 time-tested tactics
According to Wikipedia the number of Web users doubled between 2005-10 and was expected to surpass two billion in 2010. And as of today, there are at least 7.73 billion pages indexed by Google !Yahoo and Bing. These two stats … Continue reading



