Comments for Dawn Comber

Comment on Dropbox: A web tool to simplify life by Dawn

Dawn — Thu, 05 Jan 2012 15:05:30 +0000

Agreed! Nice to unclog emails and an essential tool for WP website owners. Thanks for the post about BackUp Buddy.

Comment on Dropbox: A web tool to simplify life by Ruth Maude

Ruth Maude — Wed, 04 Jan 2012 22:13:57 +0000

I love dropbox Dawn! It's so nice not to have to hunt through emails to find the right attachment. When paired with Backup Buddy, Dropbox is an essential tool for WordPress website owners. I wrote a post about Backup Buddy on my site that your readers may find helpful. WordPress Backup Buddy.

Comment on How to write magnetic web copy by Dawn

Dawn — Tue, 20 Dec 2011 23:57:42 +0000

I agree, Ruth and thanks. A call to action helps direct readers to know what to do next.

Comment on How to write magnetic web copy by Ruth Maude

Ruth Maude — Tue, 20 Dec 2011 18:41:59 +0000

Terrific post Dawn. It is so true that people scan and don’t read on the web. If a web page is too cluttered they don’t know where to look. Your principles really help. I would add that it’s important to direct readers where you want them to go with a call-to-action button.

Comment on Customer Relations Lessons Learned by Dawn

Dawn — Mon, 19 Dec 2011 16:24:20 +0000

Hi Sam, Thanks for your comments. The reason that I wrote this post was to reflect on how we – as businesses – need to treat our customers.

You say that we all love the net but that is where all our problems are created. Many of our solutions are found on the web too. You are correct that where you pay for the trip is where the customer service comes from. I learned that through this experience. The airlines have benefited from online sales as much as the consumer. I still believe that they have a responsibility to be sensitive to customers regardless of where the business comes from. I find it interesting that Air New Zealand responded to my post. At some level they also believed that they had a responsibility to me, the customer – regardless of where or how I purchased the ticket.

Comment on Customer Relations Lessons Learned by sam

sam — Sat, 17 Dec 2011 17:32:51 +0000

do not blame the service on the airlines..where ever you pay for your trip that is where the customer service comes from. You have paid that company to look after you. If you book on the net with companies they are responsible for solving your problems and dealing with them.
That is why I like walking into a travel agency dealing with the people directly. They are the experienced ones to handle problems not the ones on the internet. Like going into a bank if problems don’t tell me to go to a machine.
Do you ever wonder why so many changes in the travel industry with everything going up?
People book their own tickets on line then find out later names not spelled correctly or wrong date..that is why now AC has gone from 25.00 to a 75.00 change fee for mistakes like this. They are making money off clients own errors.
That is why I always take cancellation insurance suggested by a good travel agency, as they inform covers delays,skd, changes and cancellation by airlines.
I have learned deal directly with the person in office not over some computer who you do not even know, the machine does not give me service.
We all love the net but that is where all our problems are created..

Comment on How to write magnetic web copy by Dawn

Dawn — Fri, 16 Dec 2011 14:46:15 +0000

All excellent additions and thanks, Rob. Agreed on all points. About opening external links in new windows – people can so easily wander on the web; you want to keep your site in front of them. Cheers

Comment on How to write magnetic web copy by Rob Cairns

Rob Cairns — Fri, 16 Dec 2011 14:39:06 +0000

Great article. One thing I would suggest when doing web copy is when you put a link to an external web site in your text, always open the link in a new browser window. This keeps people on your web site and they do not lose there place in the article they are reading.

In the Title use questions. This is a great technique as people search Google using questions for example How do I?

Web copy can also contain pictures and/or video when they are relevant and add to the text of the article.

Comment on Draw and keep your website audience with 4 time-tested tactics by Dawn

Dawn — Wed, 07 Dec 2011 18:19:29 +0000

Agreed. I believe that a good web copy writer will incorporate your keywords in a way that adds value to the post – one step even better than “not diminishing user experience.”

Comment on Draw and keep your website audience with 4 time-tested tactics by Ruth Maude

Ruth Maude — Wed, 07 Dec 2011 15:57:59 +0000

Great point Dawn “Reader experience should trump keyword usage every time.” Too often people just stuff a list of keywords into their page content. That’s were a good Web Copy writer can help!