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Category Archives: Featured
Sweden’s Twitter Experiment
TweetBefore Christmas, I was alerted to a story in the Globe and Mail about Sweden’s decision to invite citizens to tweet from the national Twitter account on behalf of Sweden (link posted at the end of my article). The national … Continue reading
How to write magnetic web copy
TweetWhen it comes to the web and web copy, we don’t follow our mother’s advice – “Don’t judge a book by its cover.” That little ditty was a warning to avoid jumping to conclusions upon first meeting of anything or … Continue reading
5 Tips from Top Bloggers at BlogWorld LA 2011
BlogWorld LA 2011 hosted some of the most influential bloggers and social media people in the digital sphere. It was hard to distill the absolute best sound bytes from so many great speakers. In fact I bought a virtual ticket so that I can listen again to blogging and social media advice. Continue reading
Developing Web Content through Play
Narrative Design Labs are creative labs where as a business person, you are challenged to look at your business (and yourself) in a new way. Today, we are actors in a new business environment. We need to find a new way to look at our work and how we express who we are and what we offer. This post (hopefully) will spark your creativity and give you a fresh outlook for work. Continue reading
Thoughts on Writing Naked
Writing naked is about getting to the point. Avoiding unnecessary words and phrases. Seth Godin says we don’t write naked because we are afraid. While I admit that I am afraid and so the text gets flowery, there are other reasons for flowery text. What do you think? Continue reading
Five Ways to Kick Start Your Writing
Writing is a strenuous process. Writing requires thinking, planning, organizing and clarity. What tricks do you use to get your writing (aka blogging) done? Do you have rituals that help you to get your creative juices flowing or disciplines to keep yourself at it – no matter how you are feeling? Continue reading
A Piece of the Convincing Puzzle
I wrote this post in response to Mark Evan’s piece on The Dangers of Social Media Ignorance. I had just finished reading the Li & Bernoff book Groundswell – a great book about social technologies and how these technologies are changing customer and business behaviours. Groundswell demonstrates how businesses can use these new social technologies to engage with their customers, refine products and services and address complaints and negative pr before it gets out of hand. Continue reading