Category Archives: Social Media

Sweden’s Twitter Experiment

TweetBefore Christmas, I was alerted to a story in the Globe and Mail about Sweden’s decision to invite citizens to tweet from the national Twitter account on behalf of Sweden (link posted at the end of my article). The national … Continue reading

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BlogWorld Expo Los Angeles November 3 – 5 2011

Tweet Have you heard of this event? It’s Blog World Expo and New Media Event.  At BlogWorld Expo LA, I’m going to “learn how to create better content, grow my brand, my audience and revenue online from the world’s most … Continue reading

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Learning Google+ Socially

Google+ is the latest social media platform. I’ve spent some time alone learning but yesterday, I hung out face-to-face with two friends/colleagues and we learned more about Google+ in our two hours than I have as I’ve wheeled around on my own. Here’s some of what we learned together… Continue reading

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Camping – social media style

In my last post, I suggested that the book Groundswell was a great way to begin a conversation about the importance of social media both in business and in the world. So that has been on my mind. Today, I saw an image that brought me back to online engagement and how does a business do it? The all important mantra is: you need to be where your people are. Continue reading

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A Piece of the Convincing Puzzle

I wrote this post in response to Mark Evan’s piece on The Dangers of Social Media Ignorance. I had just finished reading the Li & Bernoff book Groundswell – a great book about social technologies and how these technologies are changing customer and business behaviours. Groundswell demonstrates how businesses can use these new social technologies to engage with their customers, refine products and services and address complaints and negative pr before it gets out of hand. Continue reading

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Getting a Blog-Life Through Social Media

TweetI’ve been in business writing for a long time. I’ve written proposals, customer communications and marketing material – among other things.  So I thought that blogging was going to be easy. But you know what? It hasn’t been for me. … Continue reading

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Social Media and Social Activism

One inspired girl – a big dash of social media, social activism, motivation, traditional media and what do you get? One of many, many success stories of how social media and the Internet can make a difference in the world. My daughter’s story is just one of many. Imagine the impact if each person who learned about Tom’s One Day Without Shoes spread the word to their friends and contacts. Continue reading

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Blogging and Social Media (a la WordCamp Toronto 2010)

WordCamp Toronto 2010 delivered everything it promised. Great speakers, great venue, great topics and great people. Blogging and social media, all things WordPress, SEO, and blogging at the core of your building your brand. A highlight for me, and I think everyone, was the success stories and interviews from bloggers. Two takeaways for me: keep the social in social media – and make sure that you blog about what you care about. Continue reading

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Twitter and all that social jazz

Tweet Last week, I was challenged by someone on Twitter, to update my blog, with the promise that he/she would drop by to visit once the blog was updated.  I waffled back and forth between excitement that someone had taken … Continue reading

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