Email or phone me about web writing projects.

My greatest satisfaction is helping people to communicate clearly. 

My clients want help with un-jumbling their words, thoughts and ideas.  Web writing is about  having a good understanding of what my clients have to offer and then helping them to express that on the world wide web in a way that they will be noticed (I have Search Engine Optimization – SEO for short – in mind here).

Writing web content is a lot like business writing – concise, clear and to the point.

With each and every writing project, I work with my clients to understand the purpose of their communication, the audience and the writing venue. Then, I tailor each web writing piece to suit the goal of your communication, your larger business goals and your audience.

I offer

• Web Writing (Content and Copy)
  
• Online Press Releases
  
• Blogging and Article Writing
  
• Web Editing with Search Engine Optimization in Mind (SEO)
  

Web Writing (Content and Copy)

The hallmark of a great website is organized, informative, easy-to-read content that is written with two audiences in mind; search engines and your website visitors.  Writing for search engines means identifying keywords and phrases website visitors use when searching for your product or service and then focusing content around them.  Writing for search engines also means writing off-page text such as meta-tags using those same keywords and phrases. I will also work with your web designer to ensure that he/she is using other important SEO techniques that will help boost your page rank and search results.

Writing for your web visitors means giving them valuable information that they are searching for and making onscreen reading easy.  I apply business writing techniques to web writing; short sentences, short paragraphs and bulleted items to make scanning and reading easier for your website visitors.

What’s included?

• Two cycles of rewriting (more cycles will result in an extra charge to be determined with the client)
• Writing keyword and description meta tags
• Submitting your website to a directory that Google uses to update its database of web pages

 What will it cost?

Website copy projects are quoted on a case by case basis. You can receive a no obligation quote when you submit your copy. Copy writing is charged at $50/hr.

Online Press Releases

Do you want to broadcast your news throughout the Internet?

I write press releases that are keyword rich and written using the principles of web readership.  Keyword rich content is important for search engine optimization – your website will show up higher in search results.  Writing using principles of web readership ensures that readers are not drifting away before you can get your point across.  In each press release I include anchor text and links that will bring readers to your website. Links increase accessibility and convenience for your customers, drive traffic to your site and improve your page rank.

What’s included?

• Skype or email interview to confirm details for press release
• Two cycles of rewriting (extra for more than two cycles)
• Boilerplate (one paragraph about your company and/or services)
• Hyperlinks

What will it cost?

Writing $250 (Based on approx. one page up to 300 words including two revisions). For an extra fee, I will submit your press release to free press release distribution sites. I also write print press releases for media distribution.

Blogging and Web Articles

I will research and write blogs and articles for your website. I will use search engine optimization principles so your website will rank higher and show up better in search results. Then your potential customers will find you on the web. Blogs and articles serve several purposes. They

• Boost your page rank by adding fresh content to your website – particularly if the blog or article content uses targeted keyword phrases
• Boost your visibility on the web and help to establish you as an expert in your field
• In tandem with social media – blogs can drive traffic to your site.  Post a blog and then let your followers on Twitter know you have new content
• Provide a platform to receive feedback from your customers.  Dialogue with your customers allows you to continually provide service improvement

What’s included?

• Research on current trends and information on your product or service
• 250-350 word blog with 2 cycles or rewrites

What does it cost?

Blogging and article writing is $250 (Based on approx. one page up to 300 words including two revisions)

Web Editing with Search Engine Optimization (SEO) in Mind

I work with your website, blog or article content to make it smoother, more understandable and search engine and screen friendly.  When I say screen friendly, I mean easy on the eyes when read on a computer screen.  My editing services include:

• Web editing: Altering text to suit web readership and search engines
• Copy Editing: Editing for grammar, spelling (and typing errors) and consistency
• Style Editing: Clarifying and energizing your communication
• Structural Editing: Organizing content for clearer logic and understanding

What’s Included?

• Two cycles of editing

What does it cost?

Editing projects are quoted on a case-by-case basis. Before editing, I will provide a no obligation quote outlining editing required and time needed to complete each project. Editing projects are billed at $50/hour.